Our Target Audience is Indie Scenesters.  An indie kid is someone whos heart lies with indie, rock and alternative music. Many people think indie kids are just negative people who hate anyone that listens to the top 40 chart, however indie kids, tend to be shy and reserved.

 

• Indie boys tend to be skinny, with messy hair and a rugid look. The hair must not be confused with emo hair, which is styled using disturbing quantaties of gel, wax, mousse and hairspray. Indie boys just can't be arsed to brush. Skinny jeans are more typical of the scene kid, Indie boys prefer fairly loose fitting denim. A plain t-shirt or shirt are very popular, along with ancient battered converse, in black or blue. 

 

• Indie Girls normally have wavy hair that looks bedraggled, and dress not a million miles away from the boys, just with more feminine styles. Indie Girls generally don't really care about their appearence that much, but scrub up pretty darn well, as opposed to a scene girl who is the scum off the earth. Indie girls wear any sort of jeans, comfy and casual t-shirts and the same footwear as the boys.